This project aims to create a creative and stimulating environment for the King Abdullah II college of Information Technology students by developing the infrastructure with advanced computer devices and modern practical furniture. The project also aims to create a stimulating environment for them. My role was to create this visually compelling space by utilizing the large wall spaces scattered throughout the area and installing drawings and phrases that encourage students to engage in education and research as the first step toward generating creative ideas for grand projects.
I used a style like graffiti to utilize the scattered walls with lines that simulate the stages of construction, development, and launch, along with encouraging, motivating, and inspiring phrases. I also used scattered circles to affect the flow of ideas, born with the colors of spring that reflect the vitality and launch of these nascent ideas. These drawings, circles, and phrases created the required space to send clear messages to the students about their prosperous future.
Based on the sponsoring company's keenness not to exploit this area for direct advertising purposes but to focus on creating a creative and stimulating environment for the students, any phrases or drawings related to promoting the company's products or services were removed. The company's primary colors were integrated into the designs to indicate its contribution to this outstanding work.
Art Direction & Graphic Design: Mahdi Hattab
Copywriter: Sireen Lozi
